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案例分享:透過藍牙行銷、異業結盟,商場與漫畫家在西班牙激盪出創意行銷火花


 

西班牙一家商場與阿根廷知名漫畫家Liniers,合作推出創意、創新的藍牙行銷活動。

此藍牙行銷活動不只增加了消費者對於賣場的忠誠度更豐富了顧客的購物體驗!

提高商場顧客數量、光顧頻率與營造顧客對於賣場的忠誠度,到底是怎麼做的呢?

 

透過藍牙訊息可推播圖形、聲音、文字、影音和動畫等媒體形式,消費者可以在賣場內接收最新的Liniers系列漫畫,

此行銷活動每個星期發送一篇漫畫,活動期程為期八個月。

據統計,在短短的一星期當中就已有38,000支手機被偵測而5,500隻手機已下載此內容。

此活動目的在於增加顧客的忠誠度,並宣傳漫畫家Liniers即將推出的漫畫書,

這樣的異業結盟不只帶給顧客新奇的購物經驗,同時在朋友們的互動過程中創造病毒式傳播的影響力。

 

                           
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Spanish shopping mall, L’illa Diagonal, in collaboration with Liniers, a famous Argentinean cartoonist, launched a highly innovative bluetooth marketing campaign. During this event, the shoppers will receive a new comic each week via bluetooth within the shopping mall for a duration of 8 months. In just one week, 38,000 mobile phones were detected and 5,500 had downloaded the content.  This campaign aims to increase the number of loyalty visitors and at the same time, promote the upcoming launch of the comics book. It does not only enhance the shopping experience, but also create a “viral spreading” effect on the move with friends... 您可按此詳全文

 

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